How much does a website cost?

How much can a website cost? There is total freedom in the market. And there is no shortage of companies that calculate the cost of a website based on the alphabet of… unknowns. And they are really good at it. Clients ask the company: How much does a professional website cost? Hm – the company asks – at least 5,000 euros. Another, after a moment’s thought, indicates their price: 8,000 euros and not a penny more.

You are probably asking yourself – why have I received so many offers? One company gives me 8,000 euros, another 5,000 euros. Or is the real cost – as you correctly assume – only €2,000? It all depends on the factors you need to know. If you don’t want to pay too much for your website, read the following article.

It’s a story, perhaps a little too long, but very informative. You will learn what to look for. Stay tuned, it will be really interesting.

How much does a simple website cost?

You already know how much it can cost from our anecdote. The question of how much it should cost will be answered shortly. Let’s address the different factors that increase and decrease costs. Let’s start with the fact that creation costs depend on external and internal factors, most of which are under our control, but we prefer not to think about it.

Pricing a website project

Most of the time, we wonder how much a domain and hosting costs. Well, yes, these are important questions, but before we write the first line of code, create the first vision, we need to answer two important questions precisely:

What business goals do we want the site to achieve?

Who and what do we want it to serve?

The answers to these questions are very important because they form the basis for other questions. A website is a product that comes in different variants that serve different purposes and have different functionalities. There is no simple answer to the question: how much does a website cost? If we type the term “website price” into a search engine, of course we will find the answer. However, let’s agree that the “fixed price list” is actually an approximate price. Why? It is enough to change one or two elements to increase the price. In this context, the saying “the sky is the limit” is very appropriate indeed.

A requirements specification reduces the cost of a website

A reliable and comprehensive requirements specification determines everything. If you don’t define your business goals, specify all functionalities and technologies and classify the elements, you can’t really think about building a new website. A website created without preparation will soon prove to be useless for business or technically unworkable. But before anyone starts using it, it causes a lot of problems. Simply put – you can lose time and money. Customers often do not want to spend time developing detailed requirements. And this is a mistake that will quickly pay off. Vaguely defined needs, lack of prioritisation of requirements, incomplete requirements list, unclear definitions, excessive focus on appearance and user interface are the most common reasons for higher website costs. If you spend time and energy trying to determine what your website should contain and, just as importantly, what:

Does not include (Will not)

How do I set the price of the site?

The best way is honest advice

We understand that you are in a hurry, but prioritising is not so time-consuming. We help you identify your needs, the obvious ones and the ones that will arise as the project progresses. We are very good at finding solutions that are affordable and meet all your business needs. Seriously, for an educational project, we can reduce the cost by 50%.

We’ll be happy to tell you how 😉

How much does a ready-made website cost?

The cost of a website also depends on its functional and technological readiness for any changes. The most important ones are: Business development Changes in the market Changes in the IT infrastructure of the site Changes in standards Changes in civilisation Fashion law (customer expectations regarding the look and feel of websites)

It is obviously impossible to predict the extent and depth of changes, but it is possible to determine their direction within reasonable limits. Technological changes are often announced well in advance and are also It has been widely discussed among experts (papers, books, panel discussions). A website that is tailored to your needs and designed to take account of technological changes will be less expensive to optimise in the future.

Website production costs. The main elements:

The cost of a website is made up of three groups of elements Technical Functional requirements Cooperation requirements In each of these groups, we find the problems, dilemmas and opportunities that determine costs – whether to increase or reduce them. We will find cheaper, more efficient, more affordable, more time-consuming and quicker solutions that require the cooperation of one expert or many.

Thanks to the choice of the best option, you will save money to invest. In other words, the final cost of a website depends on a very individual configuration of these variables. This is where the best method is useful, as it allows us to assess our needs not only in terms of functionality, but also in terms of cost. It is also a useful tool for rationalising project budgets. Institutions with several projects of varying degrees of complexity can accurately determine the cost of each successive project. Why? Because they know how long it will take, what personnel will be needed, and what problems will arise. In other words, we don’t need to “learn to solve equations with many unknowns”. Even if you know the equation, there will always be unknowns. But with experience you will be able to deal with them more quickly. Technical factors – the cost of a website has and will continue to influence the cost of a website. Some technologies are time-consuming, others are less labour-intensive. There are also different ways of developing and a range of options. There is also a wide range of skills required to learn a particular programming language. Different times, different experiences are needed.

Cost of a CMS website?

A content management system (CMS) is the most obvious factor affecting the cost of a website: a website without a CMS will be cheaper than a website with an open source CMS, which in turn will be cheaper than a website with a special CMS! This is the case. So, it is designed according to the specific needs of the client. Is the more specialised the system, the better? Not always. In fact, it is very rare. Open source systems (e.g. WordPress, Joomla, Drupal) allow free modification of the CMS thanks to numerous extensions. Without unnecessary compromises, loss of quality or loss of satisfaction that comes from using a functional and practical tool. At the same time, they are either free of charge or much cheaper than “tailoring”.

How much does it cost to build a website with AMP?

A good example of the need for the technology is Google’s AMP (Accelerated Mobile Pages) framework. The main advantage of AMP is speed. The site is accessible even under unfavourable technical conditions (limited mobile bandwidth). Google AMP can be used to build websites, but also to create advertisements or presentations. It also promotes sales and is recommended for pages that are an important part of the sales funnel. Want to rank high in search results? Then use AMP.

Is it a necessary solution? Let’s refer to the data. According to reports from research companies, almost 60% of Europeans access the internet via their mobile phones. So using Google AMP helps to increase user satisfaction with your website on the one hand, and results in a higher ranking in search results on the other. However, it should be remembered that the search engine creates separate indexes for the mobile and desktop versions of websites. Designing websites that take full advantage of this potential increasingly means using the Google framework. Particularly as the search engine puts increasing pressure on developers. And all the signs are that we need to adapt to these expectations. The question of how much it costs to build a website is both a pertinent and overly general question. It requires clarification as to which site we mean. With or without an AMP framework? Is there still a way to reduce the cost of creating a website? Yes. Customization can be spread out over time and initially only apply to templates that are copied to a larger number of sub-sites. This solution allows you to save a lot of money.

Creating websites – functional requirements

While there is a rule in the market – the more features, the more expensive – we don’t entirely agree. In theory it’s true, but in practice, as in practice, it varies. It is not always expensive 😉 For a simple reason:

The cost of the www does not increase in direct proportion to the amount of functionality. Functionality does not equal functionality. What matters is the level of complexity Not every solution has to be built from scratch, sometimes it makes more sense to use open source libraries It will be cheaper and faster. And moreover, it will be what it should be. Building a website – content is king and in most cases expensive One of the most important features of a website is the content. Text, images, infographics, videos, podcasts, etc. are the most useful. Navigation, internal search, chat, to name just a few of the most important ones, are just there to help you get to the content you want easily and quickly. In themselves they are not very attractive. True, content is king, so you need to create the right impression for your position and role. And impressions usually cost 😉 Less so if you have your own copywriter, UX/UI designer, motion designer, photographer, cinematographer, editor on board. If not, is it worth outsourcing this kind of work to professionals? Definitely! As they read, so they judge. How they look at you is how they want you. Blank, misspelled, misspelled and badly formatted text is an effective deterrent. Web design is also about designing information architecture. It’s the same with photographs. Amateur ones are usually underexposed or overexposed, badly cropped. Their informational and persuasive qualities are simply negligible. Stock photos, though technically much more advanced, are guilty of banality, typicism and repetition. The most popular ones are often found on websites, including those of competing companies.

Although the content can be very expensive, the investment in them really pays off. A company that takes care to communicate with its customers in a high quality way is perceived as more professional, credible and attractive if the website is sophisticated in detail. This reputation is worth paying for, because it is followed by sales, contracts signed and business relationships established. Expecting a reliable website means expecting to pay for it. Website design – number of unique views There are savings to be made with a website template consisting of views. Sometimes it even makes sense, because such savings do not create the risk of a bad impression. You lose nothing and gain a lot. Each individual view must be designed and then coded. Creating each subpage separately serves no purpose. In fact, it is not even advisable because it contradicts experience, Users’ habits and expectations. It is better to just create a template that can be repeated, graphic design (e.g. blog page, product card).

Cost of a website adapted to good SEO practices

Website: Not adapted to search engine standards Does not meet the requirements of the Search Engine Optimization (SEO) good practice recommendations. It will always be a website with limited possibilities. Missed opportunities. Optimising a website can be done at any time, but it is worth doing it as soon as the website is created. Front-end technology and CMS affect how quickly a website performs, and how quickly it performs affects its position in the search engine. A functioning and growing website requires more time and money. In this case, it’s best to do what can be done today. Or, as Chuck Norris put it, it’s best to do it “the day before yesterday”. It’s kind of like today, but a little earlier 😉 Will professional websites meet the Web Content Accessibility Guidelines (WCAG) standards? The problem of web accessibility is ceasing to be a niche topic that UX specialists talk about. It will be a challenge that public bodies’ websites already face and will continue to face (accessibility declarations need to be updated). They have a legal obligation to comply with the WCAG 2.1 standards: Perceivability Robust Understandable Functionality (operable) Using these measures, professional websites can provide: A basic level of accessibility An ideal level of accessibility A high level of accessibility In the not too distant future, this trend is likely to extend to corporate websites and eventually to personal websites as well. It therefore pays to be aware of this necessity. It is also worth remembering that the need to adapt a website may arise not only because of formal (legal) changes, but also because of informal changes (due to customer expectations). Does this translate into the cost of a website? Of course it does. This kind of pressure always increases the price of the service. First example. The cost of adapting websites to RODO requirements is now much lower than it was a short time ago when it was announced as mandatory. Website development is also about integration Integrating websites quickly, correctly and compliantly with various external systems requires not only knowledge but also a lot of experience. Integrations are always a source of considerable cost, but not always justified. The cost of integration is not only the cost of adapting the website to the requirements of the tool, but also the cost of using it. In the commercial version, this can be very high. It is therefore necessary to consider the need for a certain integration, its number and type (free, paid). There are many free tools on the market, which are as useful as commercial systems. There is no need to “reinvent the wheel” to create a website that meets the needs of your business. Using free solutions does not damage your reputation. Rather, it is an expression of a sensible approach to budgeting. Among the most popular are integrations with : Analytics systems (e.g. Hotjar, Google Analytics, Yandex Metrica, Facebook Pixel) Customer service tools (e.g. chatbots, voice assistants, call me widgets) SEO tools (site ranking) Tools to facilitate integration management (e.g. Google Tag Manager) Of the above, integration with management systems is one of the most expensive. Dedicated and non-standard functions, e.g. website creation. The functionality of a website is a huge topic and I certainly haven’t listed them all. There are dozens of possibilities. To conclude the topic, let’s repeat it one more time. The number of features does not influence the cost of a website as much as their level of complexity. The conditions of cooperation, not just the creation of a website “It all depends”, so cooperation conditions can significantly affect the cost of a website. What needs to be done, in this dimension, there are also some key aspects that can affect the price. Anyone who has at least once commissioned the design of a website knows very well that the terms of cooperation influence the quality of the website design, which is distinguished by its appearance, usability and functionality. Period and scope of a website guarantee The warranty period and scope are very individual issues. They depend on the size of the project, its complexity, its nature (e.g. the number of website features to be used) and the lifetime of the project. As a rule of thumb, the longer the period and the greater the scope, the higher the costs. Copyright of the website The scope and duration of the licence granted has a direct impact on the cost of the website. It is also a cheaper option than fully transferring the rights to the code. Period and scope of customer service (SLA) for websites. The cost of a website is also affected by the guaranteed availability of developers and the speed with which they can act on customer service. The shorter the response time, the higher the cost. Experience with website providers While a reputation is built over years and lost in a second, experience and expertise are built over years and used for years. But everything comes at a cost. Improving the skills of professionals requires financial resources. The most valuable training, courses, conferences, studies, surveys, tests, reports and licences are simply very expensive. At the same time, it is necessary to offer clients modern and useful solutions. The work of a group of highly qualified people will inevitably be more expensive than that of a single multi-instrumentalist, even if the latter is highly qualified. High-quality web development and a single artist, a freelancer, are mutually exclusive. How much a website costs depends on the type of artist. The website contractor can be a sole trader (or a group of sole traders) or an interactive agency, a UX agency, a software house. This issue is about: Verifiability of the contractor. The trust that can be placed in them. Integrity of the service, The time needed to achieve the goal Satisfaction in working together Quality of the product produced Guarantees that we will receive The possibility of lodging a complaint Although these are largely impressions and feelings, they also come at a price. Quality costs money, and we consumers are willing to pay for it. But the fact is that there is no point in paying too much 🙂 The services of freelancers, the custom web design they offer, will naturally be cheaper. Their operating costs are much lower. It’s enough that they don’t run a business, they don’t own the original software, they don’t have licensing costs, they don’t rent an office, they don’t use accounting services, they don’t provide maintenance and development because they can just get sick or change their career plans. They cannot be the be-all and end-all of web development, UX design, DevOps, SEO optimisation (page positioning), IT systems integration. Because of these “savings”, they offer their products at much lower prices. But everything has a price, including the price of a website. Therefore, you should consider who should design your website. Multi-instrumentalist versus design team A business analyst, a software engineer, a software tester, a user interface designer, a UX designer, a UX researcher, a content writer, an SEO/SEM specialist are just some of the professionals needed to build a website. Their number increases as the complexity of a website increases. A technologically advanced, complex website cannot be developed by one person quickly, with little risk of error and still be very good. This also leads to another problem. It’s not just how much a website costs, but also how much it costs to fix, develop and customise it if you outsource the development of your website to someone you don’t fully trust. How much does a website cost – you should know that too! This is a common practice, but one that we strongly disapprove of. In our opinion, we prefer a more honest option. When asked how much a website costs, we answer the same for everyone. The cost of a website with certain parameters is the same for a small or medium enterprise as it is for a public company. Even assuming that such situations are rare, and contractors who create a website are also guided by the client’s best interests, we still have a problem. It is enough to misjudge the cost of a project and we may find that we are not in a “win-win” situation, but that someone loses and someone wins (win-lose). How much is an honest website worth? If we know something, if we have done it more than three times, we know exactly how much it should cost. Contrary to the prejudices in the market, websites can be cheaper, and much more often than you think.