Project Overview
Pinnacle Portfolio, a Dublin-based cleaning company, needed a modern, high-performance website to replace their slow and outdated online presence. Their goals were to improve search engine rankings, increase lead generation, and deliver a seamless experience for mobile users. Digital Lab designed and developed a custom WordPress website with a focus on speed, SEO, and user experience. The result was a professional site optimized for local search terms and tailored to convert visitors into customers—helping Pinnacle Portfolio grow their business in a competitive market.
Web Design for Cleaning Services in Dublin: Pinnacle Portfolio
Pinnacle Portfolio, a professional cleaning service operating across Dublin and neighbouring counties, required a modern, SEO-optimized website to reflect the high standards of their work and attract new business.
Their previous site lacked structure, speed and visibility on Google. Digital Lab stepped in to design and develop a fully responsive, high-performance WordPress website—built with a focus on clean UX design, schema markup, advanced speed optimisation, and strong SEO foundations tailored for the competitive cleaning services market.
The result: a fast, secure, mobile-first platform that positions Pinnacle Portfolio for consistent lead generation and higher search engine rankings.
Project Type:
Wordprss Web Design Design & Development
Services provided:
Website Speed Optimization & SEO
Year Created:
2025
The Problem: Outdated Design, No SEO and Low Lead Conversion
Pinnacle Portfolio approached us with a cleaning website that was struggling to generate leads and drive business growth. Their existing site was slow to load and lacked a modern, professional design, which led to a poor first impression for visitors.
Crucially, it was not mobile-friendly, causing a frustrating user experience on smartphones and tablets—devices increasingly used by local customers searching for cleaning services. The site also lacked clear calls-to-action (CTAs), making it difficult for potential clients to know how to get in touch or book services, which contributed to low conversion rates.
On top of this, the website had no effective SEO strategy, resulting in poor visibility on Google for critical keywords such as “cleaning website not getting leads” and “improve cleaning company website.” Pinnacle Portfolio needed a local web design agency specializing in cleaning companies that could quickly understand their industry-specific needs and deliver a fast, optimized, and lead-generating website.
The Solution: Modern, Mobile-Friendly Design with SEO-Driven Strategy
To address Pinnacle Portfolio’s challenges, Digital Lab built a fully responsive, modern cleaning company website designed to convert visitors into customers. Understanding that many local customers search on mobile devices, we prioritized speed optimization and seamless mobile usability. We crafted clear, prominent calls-to-action throughout the site, guiding visitors effortlessly from browsing to booking services. Our expert web design team integrated on-page SEO best practices, targeting key phrases like “cleaning company website design,” “cleaning services website Dublin,” and “local cleaning website SEO” to boost Pinnacle Portfolio’s visibility in Google search results. Additionally, we implemented a content strategy focusing on service pages and local keywords, which helped improve rankings and attract more qualified leads. The website was built on WordPress, enabling easy updates and ongoing SEO enhancements. With this solution, Pinnacle Portfolio’s website transformed from an outdated, underperforming site to a powerful lead-generating platform, tailored specifically for the cleaning industry and the Dublin market.
The Results: SEO-Optimized, Mobile-Friendly Website Driving Real Business Growth
Digital Lab transformed Pinnacle Portfolio’s outdated site into a fast, fully responsive website tailored for cleaning companies in Dublin. By focusing on speed optimization and seamless mobile usability, we ensured the site performed flawlessly across all devices—a critical factor as many customers search on their phones.
Our web design incorporated clear, strategic calls-to-action that guided visitors toward booking services, improving lead conversion rates significantly. We implemented comprehensive on-page SEO targeting key phrases such as “cleaning company website design,” “cleaning services Dublin,” and “local cleaning website SEO,” which helped elevate Pinnacle Portfolio’s rankings in Google search results.
Additionally, a targeted content strategy featuring optimized service pages further attracted qualified leads and increased organic traffic. Built on WordPress, the site allows easy updates and ongoing SEO improvements.
As a result, Pinnacle Portfolio saw a strong rise in search visibility, especially for high-value local keywords, a substantial increase in website leads, and a growing mobile audience. The new website firmly positioned them as a professional and trusted cleaning company in Dublin’s competitive market—fueling their ongoing business growth.