Web Development Dublin
Custom websites, online shops and integrations for Dublin businesses, built by one web developer you deal with from first call to launch. WordPress and WooCommerce at the core, with custom PHP and JavaScript where it counts: from a 30,000-product shop to chatbots that create service jobs.
30,000-product WooCommerce shop
Chatbot + Simpro
Web development in Dublin: what I build.
Websites you can edit yourself, shops that run themselves, and the custom code that connects them to the rest of your business.
01Business websites
Custom WordPress websites built around your business and your customers, phone first, with blocks you can edit yourself. Looking for a WordPress specialist? See my WordPress developer Dublin page.
02Online shops
WooCommerce shops with clear product pages, payments and checkout, from a handful of products to a catalogue of around 30,000.
03Data feeds and integrations
Custom code that reads a supplier feed or connects another system, so prices, stock and product details update on their own, translated if you need it.
04Chatbots and workflows
A website chat that answers common questions, hands over to a person when needed, and creates a job in your management software.
05Redesigns and SEO foundations
I keep the content and URLs that already earn traffic, redirect anything that changes and build in clean structure. I also run SEO in Dublin and Google Ads.
06Speed, hosting and care
Fast hosting, updates, backups and security looked after, plus website speed optimisation for sites that feel slow.
Web development case studies: real projects, real results.
Three projects in detail: what the problem was, what I built and what changed.

Atlantek IT shop: 30,000 products, updated every hour
Atlantek wanted an IT shop with around 30,000 products, with prices and stock that follow the supplier instead of being typed in by hand. The supplier data is in German.
A WooCommerce shop on the Porto theme, plus a custom import that reads the Kosatec data feed every hour and translates the product text from German to English through Google's translation service.
A shop with around 30,000 products whose prices and stock refresh every hour. First launched in 2022 and still running.

Earthridge: website chat connected to Simpro
Earthridge, a leading Irish importer, answered every customer question by hand across phone, email and chat, with product answers scattered across manufacturer websites.
A new WordPress website, then a custom Symfony application connecting ChatBot.com, LiveChat.com and Simpro. The chatbot answers from a knowledge base of hundreds of products, an agent steps in if needed, and unresolved enquiries become Simpro service jobs with the chat history and attachments.
Hundreds of chat interactions handled every month, three systems working as one workflow, and instant confirmation in the chat when a job is created. Text.com published its own write-up in February 2026.

Pinnacle Portfolio: from no website to 50+ enquiries
A Dublin commercial and domestic cleaning company with no website needed a clear way for builders, landlords, letting agents and homeowners to get in touch.
A WordPress website with separate commercial and domestic services, a simple three-step process, FAQs and clear calls to action, followed by SEO and Google Ads.
50+ enquiries through the contact form in the first couple of months.
Other websites I have built.

TESY Ireland
A WordPress product website for TESY heating and hot water in Ireland, with a panel convector product advisor, an energy savings calculator and an installer rewards programme.
Visit the site ↗
Primal Saunas
A WordPress catalogue of Baltresto saunas and ice baths, with product cards showing sizes, specifications and prices, and an enquiry route on every page.
Visit the site ↗
ClearView Signs
A WordPress site for a Tallaght sign company, with a page and quote form for each type of signage and a gallery of completed projects.
Visit the site ↗
A2W Servicing
A company with no website that now gets enquiries through its contact form. WordPress, built in April 2023.
Read the case study →
Mayo CCTV
A WordPress website for a CCTV company in County Mayo, with regular social media marketing on Facebook and Instagram. Built in June 2023.
Read the case study →
Chatterbot
A WordPress website for Chatterbot, the chatbot business owned by Atlantek Computers.
Read the case study →Web development technologies I use.
Proven tools, chosen for the job. Everything here has been used on a real project.
Websites
Pages built in blocks you can edit yourself, with custom styling where a template falls short.
Online shops
Shops from a few products to around 30,000, with checkout and catalogue tools that scale.
Custom code
Plugins, imports and middleware written when an off-the-shelf plugin cannot do the job.
Integrations
Connections between your website and the systems your business already runs on.
Hosting and speed
Fast, secure hosting with updates and backups, and speed work for existing sites.
Growth
Search and advertising to bring visitors in, so the website earns its keep.
I use AI tools to work faster, and everything is checked and approved by a person before it goes live.
How a web development project runs.
01Chat and scope
Call, message or meet me. We talk about your business, who the site is for and what it has to do. You get a fixed written quote and a delivery date.
02Design preview
You get a link to a custom design to review whenever suits you, and I refine it until it feels like your business.
03Build
I build the site in WordPress with blocks you can edit, plus any custom code or integrations the project needs.
04Test
I test on real devices, check speed and search basics, and test every form and connection before anything goes live.
05Launch
We go live together, and I move your old site across safely, with redirects so you keep what you have already earned on Google.
06Support and grow
Hosting, updates and backups are looked after, and I stay on hand for changes, SEO and Google Ads if you want them.

One web developer, start to finish.
I lead every project myself. Before Digital Lab I spent eight years at Atlantek Computers Ltd, working on computer repair, wireless broadband, WordPress development, CSS and network administration. That means I can look after the whole project, from the website to the hosting to the network behind it.
My main office is in Maynooth and my second office is in Dublin 24. I work with businesses across Dublin, Kildare and the rest of Ireland, and I'm happy to meet in person. Based in Kildare? See my WordPress developer Kildare page.
A web developer builds and maintains the code behind a website or web application: the pages, the shop, the forms and the connections to other software. I build in WordPress and WooCommerce with PHP, JavaScript, HTML and CSS, and I write custom code and integrations when a plugin is not enough.
It depends on the number of pages, the features and how much custom work is involved. A simple business website costs far less than a shop connected to a supplier feed. After a short free call you get a fixed written quote with a delivery date, so you know the cost before any work starts.
A typical small-business website takes a few weeks. Online shops and custom integrations take longer, and the quote includes a delivery date so you know what to expect.
For most business websites and shops, WordPress is the right base: you can edit it yourself and it does not lock you in. Custom code is for the parts WordPress cannot do on its own, such as importing a supplier feed or connecting a chatbot to your job software. Many projects use both, like the Atlantek shop.
Often, yes. For Earthridge I connected ChatBot.com, LiveChat.com and Simpro, so enquiries from the website chat become service jobs. Whether your software can be connected depends on what it offers, so I confirm that it is possible before building anything.
Yes. The Atlantek IT shop has around 30,000 products, and a custom import reads the supplier's data feed every hour, so prices and stock stay current. The product text is translated from German to English automatically.
I'm a sole trader trading as Digital Lab, and I lead every project myself, from the first call to launch and afterwards. When a project needs more hands, I work with trusted designers and developers in Ireland, Poland and Italy.
My main office is at 17 Mariavilla Way, Maynooth, Co. Kildare (W23 XD5Y), and I have a second office at Old Bawn Shopping Centre, Unit 20, Killininny, Dublin 24 (D24 X8CW). I work with businesses across Dublin, Kildare and the rest of Ireland.
I build in the foundations that help: clean structure, fast pages and clear content. No honest developer can guarantee a ranking, but I also run SEO and Google Ads. For Pinnacle Portfolio, a new WordPress site with SEO and Google Ads brought 50+ enquiries in the first couple of months.
Yes. Hosting is part of the package, and I keep everything updated and backed up and I'm on hand for changes. Care plans are optional.
Need web development in Dublin?
Tell me what you need built, connected or fixed and I will say what is realistic, with a fixed written quote after a short free call.